Kenyan protests against the Finance Bill 2024 have seen significant participation from young Kenyans, particularly Generation Z, who are leveraging digital media to organize and voice their opposition. This grassroots movement has utilized platforms like social media to mobilize and coordinate efforts quickly, showcasing innovative digital strategies that have taken activism to new levels.
Among the new strategies is the use of Artificial Intelligence (AI) to create images, songs, and videos that amplify the movement’s messages, reaching a wider audience. AI has also been employed to educate the public about the bill, with developers creating specialized GPT models designed to answer questions about the Finance Bill. Platforms like TikTok and X are being used to share videos explaining the bill in various Kenyan dialects.
Hashtags such as #OccupyParliament and #RejectFinanceBill2024 have trended on social media platforms, highlighting the power of digital activism in mobilizing support and maintaining momentum. Successful crowdfunding through digital platforms has enabled supporters to send money for transportation, allowing more people to join the protests in Nairobi’s central business district.
Some activists have resorted to hacking government websites to draw attention to their cause and leaking personal information of political leaders, forcing the office of the data protection commissioner to issue a warning. They have also created a website featuring a “wall of shame” listing politicians who support the Finance Bill, increasing pressure on parliamentarians and prompting some constituents to take steps to recall their MPs.
What stands out is the organic nature of these protests, with young people playing a pivotal role. They have long felt neglected by the government, and this widespread sense of disenfranchisement has exploded into fervent activism. Unlike previous protests, these demonstrations have emerged spontaneously from the grassroots, marking a transition from ethnic-based mobilization to issue-based activism. This new form of activism reflects a growing political maturity among Kenyans, who are prioritizing shared concerns over ethnic divisions.
Digital activism has driven nationwide physical protests, showing how online efforts can translate into real-world changes. It demonstrates the power and effectiveness of digital activism in shaping political discourse and policy, providing a platform for diverse voices to be heard and catalyzing change.
However, digital media is vulnerable to government censorship and interference. During recent protests, there were signs of internet slowdowns, resulting in increased buffering and disruptions to services on certain apps. Despite these challenges, the impact of digital activism cannot be understated, as it has revolutionized how people mobilize, communicate, and advocate for change.
