Artificial intelligence (AI) has become integral across various industries, and digital marketing is no exception. Today, marketers can create highly targeted, engaging, and effective campaigns, thanks to AI-powered tools. Recently, Google Ads introduced a suite of new AI-driven features, transforming the landscape of creative performance in digital marketing.
These new tools include advanced reporting, AI-powered image editing, generative AI for asset creation, streamlined access, and integrations with leading creative platforms. These innovations are designed to help marketers uncover hidden insights, enhance creativity, simplify content creation, and optimize workflows.
Ways Google Ads is Transforming Creative Performance:
- Hidden Insights with Advanced Reporting: Google Ads now provides detailed conversion metrics directly within asset-level reporting for Performance Max campaigns. Marketers can identify which images, videos, and headlines drive the most valuable actions. Additionally, users can track where their video ads appear on YouTube, ensuring brand safety and suitability. If necessary, specific placements can be excluded, enabling data-driven decisions that optimize marketing campaigns. To access these insights, users can navigate to the “Reports” section in their Google Ads account.
- AI-Powered Image Editing: Google Ads now offers AI-powered image editing tools, making it easier for marketers to create stunning visuals without outsourcing or mastering complex software. These tools allow users to remove unwanted objects, add new elements, expand backgrounds, and crop images to different aspect ratios with just a few clicks. This feature empowers marketers to tailor visuals for various platforms and audiences efficiently. The AI-powered editing tools can be accessed in the “Assets” section of the Google Ads account.
- Asset Creation with Generative AI: Generative AI is now available in App and Display campaigns, allowing marketers to quickly generate high-quality images. By providing a few prompts, the AI handles the heavy lifting, saving time and resources. Additionally, asset reporting for App campaigns is available, enabling users to track the performance of AI-generated images and refine their strategies. To explore this feature, marketers can go to the “Create” menu in Google Ads and select “Assets.”
- Simplify Your Workflow with Streamlined Access: Google Ads has simplified the workflow by making it easier to access essential tools. Marketers can now generate images, create videos, and upload assets directly from the “Create” menu. This streamlined process saves time and eliminates unnecessary steps, allowing marketers to focus on crafting compelling campaigns.
- Expand Your Creative Network with Integrations: Google Ads has partnered with leading creative platforms like Canva, Smartly, and Pencil, with Typeface soon joining the fold. These integrations allow marketers to implement assets created with these platforms directly into Google Ads campaigns. This collaboration between creative tools and marketing platforms enhances workflow efficiency, enabling teams to focus on their creative strengths.
These new features in Google Ads, driven by AI and user experience, present endless opportunities to elevate marketing campaigns, captivate audiences, and achieve marketing goals.
