The marketing world is rife with scams due to its complexity, high-stakes nature, and the abundance of outdated information. Scammers exploit these factors by offering unrealistic promises, utilizing outdated tactics, and charging exorbitant fees. Common scams include guaranteed #1 rankings, unsolicited guest posts, unsolicited SEO audits, long-term contracts, link building packages, and poor-quality content services….
There comes a time in every marketer’s life when you start to question things. You realize you’ve spent your career to this point largely within your own bubble. You know, more or less, what you want to be doing for your own brand. You know broadly what kinds of things your competitors are doing, but…
Ads are, and have been for years, a sad fact of life for internet users. Whether it’s browsing Facebook or Twitter/X and scrolling past every third post with a sponsored tag, opening up a resource you want to read and ignoring the banners blinking at the top and mid-content, or scrolling through on your phone…
This is a case study detailing the careful steps I took through trial and error to get over a million pages ranked in Google for an e-commerce website. I had previously written two popular articles on extreme SEO techniques. The first was The Secret to My Long Tail SEO Success and the other was Using Machine Learning to…
Artificial intelligence (AI) has become integral across various industries, and digital marketing is no exception. Today, marketers can create highly targeted, engaging, and effective campaigns, thanks to AI-powered tools. Recently, Google Ads introduced a suite of new AI-driven features, transforming the landscape of creative performance in digital marketing. These new tools include advanced reporting, AI-powered…
In a world where data drives decisions, learning how to create a dashboard in Excel can become your ultimate game-changer. This multifunctional tool is used by professionals globally to comb through complex data and transform it into user-friendly visuals. While Excel’s potential may seem daunting for some, you’ll be surprised to discover how its dashboard capabilities can…
In 2024, staying competitive in the job market means proactively acquiring new, high-income skills. As industries evolve and demand for talent grows, keeping your skillset up-to-date is crucial for commanding top salaries and advancing in your career. Here are eight in-demand skills that can propel your career and increase your earning potential: You need the…
Have you heard people talking about making money as they sleep through affiliate marketing? This statement isn’t entirely true, but you can make an excellent passive income from affiliate marketing when you do it right. So, what is affiliate marketing? Affiliate marketing is when someone markets other people’s products and gets paid commissions on each sale. The company you’re…
